
The Irish Medical Practice Landscape—New Pressures, New Solutions
Irish GPs and clinics are at the centre of our healthcare system, delivering over 21 million consultations annually, with the medical practice sector now valued at €1.5 billion as of 2025. Yet, practices across Ireland are under immense strain. Demand is soaring—ESRI predicts a 23–30% jump in GP consultations by 2040 due to population growth and a 31% increase in over-65s by 2031. Meanwhile, GP shortages, with almost 30% considering retirement by 2028, are pushing small and medium-sized practices, especially in rural and underserved urban areas, to breaking point.
Admin overload is a particular concern. Repetitive tasks like managing repeat prescriptions, appointment scheduling, insurance claims, and compliance paperwork consume valuable hours from both clinical and support teams. Many Irish clinics use outdated systems and manual data entry, leading to inefficiency, burnout, and lost patient time.
While some practices have adopted digital solutions, including online bookings and electronic prescribing, true end-to-end AI automation adoption—especially tailored for Irish SMB healthcare—remains limited. For those ready to modernise, AI automation holds the key to regaining control, reducing admin stress, and refocusing on patient care.