The Irish Healthcare SMB Landscape & Opportunities for AI
As of August 2025, Ireland’s healthcare sector is a cornerstone of the country’s thriving SMB ecosystem. Over 80% of the 450+ medical technology companies in Ireland are homegrown small and medium businesses, underpinning a €1.31 billion medtech market with an annual growth of nearly 5% (Hero.ie, 2024). General practitioners (GPs) alone contribute over €1.5 billion in annual revenue, with the vast majority operating as independent clinics or small group practices (IBISWorld, 2025).
However, Irish primary care faces continuous pressure: increasing patient demand, persistent GP shortages, and mounting administrative overhead. With the over-65 population projected to rise by 31% by 2031 (Ibec, Jan 2025), practices urgently need smarter, cost-effective patient communication strategies. Compounding this, 42% of Irish SMBs cite digital skill shortages, and just 1 in 4 has a clear plan for adopting innovative technologies (Skillnet Ireland, 2025).
To address these challenges, Irish public initiatives like 'Where Digital Health Thrives' are driving the adoption of AI automation across healthcare SMBs. Supported by Enterprise Ireland and IDA Ireland, AI-powered patient portals and smart appointment reminders are now within reach for even the smallest clinics. Today, online triage, automated messaging, and digital engagement tools are transforming Irish medical practices—enabling them to meet rising demand, reduce costs, and deliver outstanding patient care.