The Irish SMB Email Challenge in 2025
Irish SMBs remain the backbone of the economy, employing 75% of workers and generating 66% of earnings as of August 2025 (BPFI May 2025). Today’s landscape pressures—rising labour costs, ongoing skills shortages, and fast-evolving customer expectations—mean that managing customer emails has never been more challenging for Irish small and medium businesses.
Irish consumers expect rapid, informative, and personalised replies. The loyalty program sector’s 2025 growth to €239.5 million highlights this surge in digital engagement. In legal, accountancy, consultancy, and retail, slow email responses can cost Irish SMBs valuable tenders, cause negative online reviews, and stunt overall growth.
Yet, manual email management is still the norm: staff juggle custom responses, chase follow-ups, and maintain vital compliance records by hand. This means time and profit lost—especially as email volumes grow. The good news? More and more Irish SMBs now embrace AI automation to streamline communications, increase efficiency, and compete against global players—all without expanding payroll.